Is Surf Excel a FMCG?
Surf Excel is a Unilever brand that is currently marketed as the counterpart brand of OMO detergent in the India, Pakistan, Bangladesh and Sri Lanka markets.
|Product type||Laundry detergent|
|Related brands||OMO, Breeze, Skip|
|Markets||South Asia except Nepal|
Is Surf Excel an Indian company?
Surf Excel is an Indian brand name, used for removal of dirt and the tough strains from clothes. The brand was launched in Indian consumer market in year 1959. Surf Excel is a subsidiary of its parent company Hindustan Unilever.
Is Surf Excel a bleach?
Surf Excel quick wash is one of the premium most detergent powders available in India and has x-tra clean particles that combine the power of different stain removing products such as lemon and bleach. … With x-tra cleaning particles, it makes for the perfect wash.
What is the target market of Surf Excel?
Surf Excel SWOT Analysis, Competitors & USP
|Surf Excel Brand Analysis|
|USP||Surf Excel offers outstanding stain removal ability on a wide range of stains|
|Surf Excel STP|
|Segment||Home Care – Premium Detergent – Bar, Powder, Matic|
|Target Group||Every Indian Household – for washing purposes|